In the previous article, we gave a basic breakdown of livestreaming in China (Part 1). This time, it is all about finding the right fit and the process of executing your livestream to ensure the best return on your investment. Industries Suitable for Livestreaming Livestreaming has emerged as a significant enrichment to the e-commerce experience for […]

With over 150 years’ experience and expertise of doing business in and with China across various industries, we see it as a matter of course that each business requires a customized solution for its approach to the Chinese market. In today’s highly transformative Chinese business environment where technology disrupts both industries and business models at […]

2020 was a gigantic boom year for e-commerce. Lockdowns, travel bans, and retail closures forced consumers online, and the world’s largest retailers soon followed, with some selling direct to the consumer for the very first time. The COVID-19 pandemic sped up changes across several vertical structures, and that acceleration is very much expected to continue […]

China’s economy has been the hot topic of the past decade, making it the target for foreign companies seeking to cash in on the boom. The numbers are certainly alluring for doing business in China – China continues to be the only economy in the world to show positive growth in 2020. Its GDP is […]

Social Commerce, known in China as社交电商 (shejiao dianshang, literally “social e-commerce”), is a buzz word of our time. It describes the merging of e-commerce with social networks. This form of e-commerce has experienced a significant development boost in recent months. The first forms of social commerce emerged in the early 2010s, when social media posts […]

Mr. Mike Hofmann     Managing Director of Melchers China in Beijing   In its issue 4/2020, the German business magazine ChinaContact has published its annual format “100 Questions and Answers on the China Business”. In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on […]

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current […]