Product Training of Showcase: Empowering a Novel Luxury Shopping Experience
Recently, Stefan Woditsch, Director of Operations, Melchers China, and Nicolas Courcoux, Chief Commercial Officer (CCO) of Showcase, an innovative imaging technology firm from Switzerland, jointly initiated a product training session for professionals in the luxury industry and managers in retail sector across Hong Kong, Macau, and Shanghai. The product capabilities of Showcase made a profound and lasting impression on the participating industry insiders. They unanimously affirmed that by integrating the cutting-edge product and technology, the sales service of luxury commodities could be substantially enhanced, providing customers a more superior purchasing experience and further augmenting the aesthetic and charm of the merchandises on display from a visual vantage point.
At the commencement of the training, Nicolas Courcoux, CCO from Showcase, started by introducing the establishment background of the company, the design philosophy of the product, as well as its recent applications and market responses in Europe. For luxury brands, customer experience and brand perception reign supreme. High-end jewelry, timepieces, and other luxury items can show the charm and magnificence more consummately under the illumination of high-fidelity lenses, enabling customers to discover the astonishing facets of the products and thereby make purchase decisions with greater delight.
During the training, Nicolas provided a comprehensive overview of configuration and functions of the Showcase product. It encompassed professional microphones, high-fidelity cameras, studio-caliber light control systems, and high-resolution display screens. Luxury sales representatives can not only exhibit the details of the products to customers in person, but Showcase also interfaces with nearly ten commonly used apps such as WeChat, Zoom, and WhatsApp, facilitating remote product demonstrations for customers. Through online display, customers can likewise relish the product presentations under diverse lighting conditions and from various angles. Showcase product can also synchronize with luxury brand apps and websites, support completed service procedures like browsing, reservation, and offline pickup. The personalized recommendation function of this product offers customers with customized online experiences, and the remarkable visual effects guarantee a seamless and sumptuous shopping experiences across multiple platforms.
Luxury sales experts and executives in high-end retail industry joined hands-on operational experience of the Showcase product post-training. They assured that this product could more adeptly elucidate the nuances of their brand products. They also expressed eagerness to combine this state-of-the-art technology with the jewelry and watch collections, thereby engaging customers an even more flawless shopping time.
As the strategic distribution partner of Showcase in China, the Melchers Group takes great pride in introducing this product to the Asian market. It is reported that the Showcase product will initially make its debut at City of Dreams in Macau and will subsequently be incrementally incorporated into more boutiques in Greater China areas.
