The ShowCase and Melchers Announce Strategic Partnership
Geneva/Hong Kong, September 30, 2024 – The ShowCase and Melchers are delighted to announce that they have entered into a strategic distribution partnership with the goal of bridging distances and enhancing the customer experience for luxury retail.
Drawing on its longstanding expertise in luxury images, The ShowCase has developed a portable-studio video that includes a patented system of ideal, homogeneous, lighting for high-fidelity product reproduction. The newly formalized distribution contract with Melchers marks a crucial step in the international development of the Geneva-based start-up.
As a prominent player with extensive experience representing luxury brands and industries in Asia since 1866, Melchers has cultivated robust connections between Europe and Asia for more than 150 years, particularly through the distribution of prestigious watch and jewelry brands. The professionalism and entrepreneurial vision of both companies make them an ideal match.
“Melchers’ historical presence in Asia and its in-depth and versatile understanding of the market, as well as its diversified and well-established distribution network, constitute a highly strategic partnership for The ShowCase. We will be able to develop, around our innovative solution, a quality of service and support for our customers that meets our requirements.” – Denis Hayoun, CEO at The ShowCase
“We are confident that the revolutionary solution from The ShowCase has great potential to help luxury retailers in offering a more personalized, seamless, and engaging customer experience. We believe that, by working together, we can explore new possibilities and enhance our respective positions in the market.” – Claus Toxvig, CEO Mainland China & Hong Kong at Melchers
This collaboration, effective immediately, initiates a presence, distribution and technical support in Asia, with the first deliveries of ShowCases scheduled before the end of the year.
About The ShowCase:
The ShowCase is a Swiss company pioneering the phygital revolution in the luxury sector. Its interactive solution allows brands to offer immersive and personalized shopping experiences, thus improving customer engagement and loyalty. With a strong focus on innovation, The ShowCase is determined to redefine luxury retail and bridge the gaps through enriched digital experiences. www.show-case.ch
About Melchers:
Melchers is a privately-owned German-based global service provider, with its roots in trading. Established in Germany in 1806 and subsequently in China in 1866, Melchers in Asia operates several legal entities covering the geographic and economic potential. Melchers represents renowned luxury brands from Switzerland and Europe in Asia. Our longstanding 40 years’ experience in the watch and jewelry industry in Greater China and Southeast Asia enable us to offer tailored and brand-oriented market approaches for all our partners. www.melchers-china.com
Contact:
The ShowCase
Denis Hayoun
[email protected]
Melchers
Stefan Woditsch
[email protected]
