Steiff Collaborates with POOPOSUPER Flagship Store to Launch a Limited Co-branded Teddy Bear, Ushering in a New Chapter of Trendy Art
The subsidiary of the joint venture company of Melchers Group and Steiff, Steiff (Beijing) Trading Co., Ltd., has reached a deep cooperation with the globally limited art trendy brand POOPOSUPER. On February 15th, the POOPOSUPER Asia flagship store grandly opened at HOPS ON Mall in Beijing. Steiff and POOPOSUPER celebrated the opening together and released a limited co-branded teddy bear. Dr. Mike Hofmann, Managing Director of Steiff Beijing Company, attended the opening ribbon-cutting ceremony. This cooperation is not only a fashion innovation of the Steiff brand in the Chinese market, but also an important milestone in the layout of Melchers Group in the field of trendy art.
Create a New Landmark of Trendy Art and Ignite the Craze for Limited Edition Collections
The POOPOSUPER Asia flagship store covers an area of 1,600 square meters. With the core concept of “trendy art lifestyle”, it is committed to creating a diversified space that integrates shopping, art experience and social interaction. As the first cooperative IP of POOPOSUPER, the image of Steiff is deeply integrated with the store space, creating a unique visual experience. The store not only displays the classic products of Steiff, but also specially sets up a Steiff-themed brand exhibition and several interesting photo check-in points, providing consumers with an immersive interactive experience.
Dr. Mike Hofmann, Managing Director of Steiff Beijing Company, said at the opening ceremony: “We are very pleased to cooperate with POOPOSUPER to combine the century-old classics of Steiff with trendy art and bring a brand-new shopping experience to consumers. This cooperation not only showcases the innovation ability of the Steiff brand, but also further consolidates our influence in the Chinese market. We believe that through the cooperation with POOPOSUPER, Steiff can reach more young consumers and convey the brand value.”
As the highlight of this cooperation, Steiff and POOPOSUPER jointly launched a limited co-branded teddy bear. This teddy bear skillfully integrates the iconic eyeball element of POOPOSUPER with the classic teddy bear image of Steiff. It not only retains the consistent exquisite craftsmanship and high-end quality of Steiff, but also injects the unique style of trendy art. This teddy bear is limited to 999 pieces and is of great collection value. With the opening of the POOPOSUPER Asia flagship store, the brand image of Steiff is everywhere in the public areas of the shopping mall, including giant inflatable teddy bears, hanging flags and escalator glass stickers, creating a strong brand atmosphere. These creative displays not only attract a large number of customers to stop and take photos, but also further enhance the brand awareness of Steiff. In addition, a Steiff-themed exhibition area is specially set up in the POOPOSUPER flagship store, displaying the brand’s historical classic products and the design story of this co-branded teddy bear, providing consumers with an opportunity to have an in-depth understanding of the Steiff brand culture.
Deeply Cultivate the Chinese Market and Embrace Trendy Culture
As a diversified enterprise with a century-old history, Melchers Group has always been committed to providing consumers with high-quality products and services through innovation and cooperation. Since its establishment, Steiff has been renowned worldwide for its exquisite craftsmanship and unique design. This cooperation with the art trendy brand not only injects new vitality into Steiff, but also lays the foundation for the further development of Melchers Group in the young consumer market. This cooperation is just the beginning. Melchers Group will continue to deeply cultivate the Chinese market and bring a more abundant shopping experience to consumers through diversified products and services.
