Yearly Archives: 2021
Social Commerce – The Power of KOLs
Social Commerce, known in China as社交电商 (shejiao dianshang, literally “social e-commerce”), is a buzz word of our time. It describes the me...
Presenting Brand Heritage: Key Aspects to Pay Attention to
With all the volatility of our current times, brand heritage presents a comforting constant. What can brands do to leverage their history in their marketin...
“CHANGE IS PART OF OUR LIFE AS A SERVICE PROVIDER”
At the end of a turbulent year, we met for tea with our Managing Partner Dirk Sänger, discussing various topics that affected the Melchers Group in...
