Yearly Archives: 2021
Pop-Up Stores’ Adaptable Exclusivity
Adaptable retail design is an effective tool to call for consumers’ attention in an information-saturated retail environment. In this series we have ...
AdaptHEAT ™ Innovative Solution for Hot Bonding Repair on Airbus A350, Boeing 787 and other Omega Stiffened Structures
1. INTRODUCTION & OBJECTIVESAppropriate curing of the patch resin and the adhesive layer is an essential step to secure the integrity and the sound me...
MELCHERS HONG KONG OFFICE CELEBRATES 155TH ANNIVERSARY
This month, our Hong Kong office celebrates its 155th anniversary! We are proud to look back on the long and successful history of doing business in China...
MAGIC CARPET SOARING IN THE BLUE SKY —— FLYING CARPETS FROM DÜREN
As a long-standing specialist in woven carpets ANKER have been committed to textile floor design since the company’s founding. From the 1960s on ANKER has...
Visual Merchandising and New Adaptable Displays
Highly adaptable elements in retail design can be a constant source of attraction for customers. They can amplify the novelty effect of new products or sea...
Melchers China joins Xplore Wuhan Delegation
From July 07-09, 2021, the AHK Greater China organized its “Xplore China” field mission to Wuhan. The Director of Operations China of Melchers China, Stef...
China Free Trade Zone Series Part 2: Hainan Free Trade Port
In the last article, we introduced China’s Free Trade Zones, or FTZs. Today we’ll be exploring the special FTZ of Hainan, unveiled in 2018, which in 2020 ...
Melchers China joins Xplore Qingdao Delegation
From June 16-18, 2021, the German Chamber of Commerce in China organized as part of its business trade delegation series “Xplore China” a field mission to ...
China Free Trade Zone Series Part 1: Chongqing Free Trade Zone
The plans for Chongqing’s Free Trade Zone were announced in 2016, three years after the unveiling of the Free Trade Zone, or FTZ, concept in China. As a t...
We invite you to visit us at SAMPE 2021!
As the largest event of the International Society for Advanced Materials and Manufacturing Engineering (SAMPE) in the Asian region, the SAMPE China Annual...
Entering the Chinese Market with Melchers – Interview with Mike Hofmann, Managing Director Melchers Beijing
Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, a retail partner and service provider in China focused on premium brands. hof...
Closing the Circle with Technology Integration
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in ord...