Yearly Archives: 2019
How WeChat has grown to become one of the most important marketing tools for overseas brands in China
WeChat, launched in 2011, has grown to become one of the World’s leading mobile apps, with an estimated user-base of approximately 1 billion monthly activ...
The importance of thinking regionally in China
With 1.4 Billion inhabitants, China is the world’s biggest country by population. Putting this into context, China has twice the population of the whole o...
Digital marketing agency – Regroup Media is acquired by C. Melchers GmbH & Co. KG
London-based Digital Marketing Agency Regroup Media has been acquired by the German based China-Trading specialist C. Melchers GmbH & Co. KG (Melchers)...
