Offline Retail Reclaiming its Presence Thanks to Online-to-Offline Strategy

By |2020-11-19T06:34:38+00:00November 19th, 2020|Uncategorized|

The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the situation in China keeps normalizing at a faster pace than the rest of the world, some brands have already started resuming their Online-to-Offline (O2O) strategy. Online-to-Offline is not a novelty. Born [...]

Asia.Revisited: “You cannot Skype a Handshake”

By |2020-06-24T03:37:34+00:00June 24th, 2020|Uncategorized|

Melchers GmbH & Co. is a diversified services and sales company with an extended network throughout Asia. One of their core competences is the sales, installation and servicing of technical equipment ranging from scientific instruments to high end machines and industrial software solutions. Melchers has close partnerships with many European technology companies, also VDMA members. [...]

Webinar Record: China’s emergence from the crisis – an opportunity for German companies

By |2020-05-20T09:17:00+00:00May 20th, 2020|Uncategorized|

On May 13, 2020, Melchers China together with the China Competence Center of the IHK Frankfurt am Main and Darmstadt and the AHK Greater China had hosted a Webinar “China’s emergence from the crisis – an opportunity for German companies”. The Webinar looked at the situation of German companies in China in the light of [...]