How a Strong Retail Design Leads to Increased Sales

By |2020-07-16T02:57:17+00:00July 16th, 2020|Posts|

While concept stores can change the layout and color scheme of their store design, they must first realize why it is so important to focus on these changes. Having a strong store design ultimately leads to a better customer experience and thus increased sales. First impressions really do matter, especially in retail design. Instead of [...]

Megacity Cluster Series Part 3: Greater Bay Area

By |2020-07-08T23:04:27+00:00July 8th, 2020|Posts|

In the third part of our series of articles on China’s megacities, we will today explore the Greater Bay Area. The Greater Bay Area, or GBA, is one of the three current megacity clusters in China. Located on China’s southern coast, it spans eleven cities: Hong Kong, Macau, Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan, Zhongshan, Jiangmen, [...]

Megacity Cluster Series Part 2:Yangtze River Delta

By |2020-06-11T00:35:40+00:00June 11th, 2020|Posts|

The development of urban agglomerations is an important way to realize China’s five development concepts of innovation, harmonization, green, openness and sharing, an important carrier for China to compete with other countries at political, economic and cultural levels and a bridge that connects the regional economy with the global economic network system. With the strong [...]

China’s automotive aftermarket presents huge commercial potential

By |2020-05-28T06:02:58+00:00May 28th, 2020|Posts|

China’s automotive market has grown impressively over the last decade. Associated markets such as the automotive aftermarket can easily be left out of the limelight, but it’s a colossal and highly impressive market in its own right.  The aftermarket is concerned with the manufacturing, remanufacturing, distribution, retailing and installation of vehicle parts, chemicals, equipment and accessories. [...]

The Store of the Future – Post COVID-19

By |2020-05-21T02:38:37+00:00May 21st, 2020|Posts|

The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores will play in the future. Considering these trends, we imagine what the store of the future will look like. Virtual Stores and Online/Offline Integration The outbreak of COVID-19 [...]

How to leverage the potential of Douyin for a marketing strategy

By |2020-05-14T04:09:44+00:00May 14th, 2020|Posts|

Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of these platforms, which then get shared all over other social media sites such as Facebook and Instagram. Consisting of short looped videos 15-60 seconds long, Douyin and [...]

Megacity Cluster Series Part 1: Jing-Jin-Ji

By |2020-05-07T04:45:14+00:00May 7th, 2020|Posts|

With almost 1.4 billion people, China is the most populated country in the world. Since the beginning of China's reform and opening up policy under Deng Xiaoping almost 40 years ago, the country has developed from an agrarian state to the second largest economy in the world. This development has been driven in particular by [...]

How Content Marketing makes your business successful

By |2020-04-23T03:27:33+00:00April 23rd, 2020|Posts|

Content marketing is one of the most effective methods for building brand awareness and attracting new customers to your business. It’s basically a marketing strategy focused on creating, publishing and distributing valuable and relevant content online, with the purpose of reaching a targeted audience and stimulating profitable customer action. The Content Marketing Institute (CMI) describes [...]

Creating Retail Experience Online

By |2020-04-16T03:30:16+00:00April 16th, 2020|Posts|

The recent Covid-19 outbreak has affected the retail industry on a global scale. Brick-and-mortar retail is currently going through a transitional period to cope with that. While many shoppers have increased their standard amount of online shopping, many are still craving to have in-store experience. The challenge for brands is being able to provide that [...]

How to get better rankings on Baidu – China’s No.1 search engine

By |2020-04-09T03:20:48+00:00April 9th, 2020|Posts|

While China has the second-largest economy in the world, its e-commerce market is the largest globally. Approximately 35.3% of the country’s retail sales take place online, a higher percentage than in any other country (Source: eMarketer). Given its dominance, you’d be forgiven for thinking that Google was China’s search engine of choice – but you’d [...]