Posts

100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China

By |2020-11-12T06:07:21+00:00November 12th, 2020|Posts|

Mr. Mike Hofmann     Managing Director of Melchers China in Beijing   In its issue 4/2020, the German business magazine ChinaContact has published its annual format "100 Questions and Answers on the China Business". In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on [...]

Melchers appointed as Sales Agent of Iacobucci HF Aerospace in China

By |2020-10-29T07:17:04+00:00October 29th, 2020|Posts|

We are very proud to announce our new partnership with Iacobucci HF Aerospace to become their Sales Agent of their aviation product business in China. Through this partnership, the aviation business unit of Melchers will enlarge its product and service range, whiling significantly expanding Iacobucci HF Aerospace’s reach in China. Now the global aviation business is [...]

The digitalisation of the Chinese retail experience

By |2020-10-22T02:27:53+00:00October 22nd, 2020|Posts|

In this article, we’ll look at the emergence of ‘new retail’ in China, its market size, key growth trends and the purchasing behaviour of consumers. We’ll also be exploring how the retail landscape has changed in recent years and the opportunities it presents. China’s retail market size and growth trends There are several key areas [...]

Discover how localization can impact your SEO ranking

By |2020-10-15T01:54:31+00:00October 15th, 2020|Posts|

Image source: Hi-Com Has your company decided to make a brave move into the global e-commerce market?  If so, you may find yourself in need of an efficient yet cost-effective way of localising your website successfully.  In this article we will discuss the benefits of effective localisation when targeting markets overseas and the detrimental effects [...]

Retail Technology in China: Latest Trends and Applications

By |2020-09-24T02:35:01+00:00September 24th, 2020|Posts|

Source: Daxueconsulting.com In the last decade, China has begun shifting from a manufacturing-based economy to a service-based economy. With the rapid growth in the wealth of the middle class and government investment in technological development, retail technology in China has evolved at a breakneck pace. A defining feature of China’s retail infrastructure is the widespread [...]

The trends of IOT manufacturing in China

By |2020-09-17T05:32:05+00:00September 17th, 2020|Posts|

The Internet of Things (IoT) unites the physical world of objects and the virtual one of computing and analytics. It offers huge opportunities for productivity gains, innovation, and new markets. In China, like elsewhere, industry is working to seize the opportunities that this new digital age promises, not just with the IoT, but with the [...]

Using VR Stores to Increase Brand Presence

By |2020-09-10T01:43:36+00:00September 10th, 2020|Posts|

As omnichannel retail strategy has become a marketing standard for brands, it’s time for brands to start seeking new ways to enhance their overall omnichannel strategy. The three pillars of success for retail marketing are: -  Personalization -  Experience -  Storytelling A unique way to combine these three elements is through virtual experience. Virtual experience [...]

Digital Marketing Strategy Transformation of B2C Companies Amid the Coronavirus Outbreak

By |2020-09-03T03:10:05+00:00September 3rd, 2020|Posts|

Image source: HSBC The B2C industry used to take off through the contributions from digitalization. However, upon the coronavirus outbreak in early 2020, B2C companies are compelled to rethink their strategies of digital marketing as the whole world is isolated at home - or smarter to say, people are all gathering on the Internet. It [...]

Digital Marketing Strategy Transformation of B2B Companies Amid the Coronavirus Outbreak

By |2020-08-20T01:36:46+00:00August 20th, 2020|Posts|

The coronavirus outbreak has forced the accelerated digitalization of a variety of industries. B2B businesses are no exception. In-person events such as trade shows and exhibitions are the traditional focal point for B2B marketing spend. According to MarketingCharts, the average B2B marketing department allocates 41% of their budget on exhibitions and industry shows and only [...]