How to do livestreaming in China_Part 1

By |2021-05-05T18:07:00+00:00May 5th, 2021|Posts|

Simply put: Streaming is big in China. With more than 400 million online viewers in total, livestreaming in China has become the most popular video watching experience, according to The Chinese Livestreaming Report. As consumers crave immersive experiences and personalized recommendations, new and more niche platforms, have been created to satisfy these consumer demands to [...]

Lessons learned from 2020, and where to go in 2021?

By |2021-04-22T04:07:43+00:00April 22nd, 2021|Posts|

2020 saw the world in crisis mode. The COVID-19 crisis threw the global economic system's delicate balance off-kilter, impacting everything from how we manage our personal lives to how we work. This paradigm shift has since been dubbed "the new normal". From global supply chain disruptions and closing of brick-and-mortar businesses to the mass layoffs [...]

Consumption Pattern Changes Are Here To Stay

By |2021-04-15T08:20:01+00:00April 15th, 2021|Posts|

The COVID-19 induced closing of China's borders has forced many premium retail brands to alter their business model. Before the pandemic, Chinese shoppers accounted for one-third of the global luxury consumption, with luxury goods predominantly consumed overseas. While the global luxury market shrank, domestic consumption rose by over 48 percent in 2020, according to Bain. [...]

E-Commerce trends for the Year of the Ox in China

By |2021-03-25T05:03:54+00:00March 25th, 2021|Posts|

2020 was a gigantic boom year for e-commerce. Lockdowns, travel bans, and retail closures forced consumers online, and the world's largest retailers soon followed, with some selling direct to the consumer for the very first time. The COVID-19 pandemic sped up changes across several vertical structures, and that acceleration is very much expected to continue [...]

The Versatility of Interactive Experiential Points

By |2021-03-11T07:48:00+00:00March 11th, 2021|Posts|

Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail design to engage loyal customers and attract new ones with eye-catching new designs, new themed experiential points, and on-brand exciting temporary elements.The key importance of adaptable retail design becomes crystal clear in the [...]

The 2020 Foreign Investment Law in China

By |2021-03-04T04:40:04+00:00March 4th, 2021|Posts|

China has had a long yet complicated history with foreign investment. From major European powers setting up trading posts in the Chinese territory in the 1800s that progressed into the likes of Hong Kong and Macao being turned over to the United Kingdom and Portugal, respectively, and whole areas of other cities having distinctly foreign [...]

How Customized Façade Design Maximizes Seasonal Promotions

By |2021-02-04T03:12:45+00:00February 4th, 2021|Posts|

The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, reshaping the space with new designs in-line with the promotion and leaving long-lasting impressions of the brand and products. The elements of an adaptable retail design give the possibility to put hands back [...]

Social Commerce – The Power of KOLs

By |2021-01-21T06:22:31+00:00January 21st, 2021|Posts|

Social Commerce, known in China as社交电商 (shejiao dianshang, literally "social e-commerce"), is a buzz word of our time. It describes the merging of e-commerce with social networks. This form of e-commerce has experienced a significant development boost in recent months.The first forms of social commerce emerged in the early 2010s, when social media posts were [...]

100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China

By |2020-11-12T06:07:21+00:00November 12th, 2020|Posts|

Mr. Mike Hofmann     Managing Director of Melchers China in Beijing   In its issue 4/2020, the German business magazine ChinaContact has published its annual format "100 Questions and Answers on the China Business". In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on [...]