Sales & Marketing2019-08-18T17:56:31+00:00

Sales & Marketing

Case Studies – Sales & Marketing

Case Study

Launching and scaling software products for the automotive industry in the Chinese market

Competency

Sector

Goals

Roll out a China sales strategy for a Swiss provider of software solutions for die design and sheet metal forming simulation in the automotive industry.

What We Did

Tailored a China sales strategy and created sales and service teams in several locations across China. Ensured a legal compliance set-up for cross-border software sales and introduced software solutions to automotive OEMs and suppliers. Engaged in after sales training, marketing and branding activities including social media. Enforced intellectual property rights against cracked and unlicensed software users.

Case Study

Accelerating sales growth in the aircraft interior market

Competency

Sector

Goals

Grow market participation for a German manufacturer of aircraft cabin interiors in China.

What We Did

Industry analysis of market development trends, competitor landscape, ecosystems and technology trends. Optimization of sales processes and promotion activities towards OEMs and airlines while increasing sales capacity and technical capability. Engagement in advocacy for aviation products in China.

Case Study

Driving sales and marketing activities for measuring instruments in the food processing and chemicals industry for over 40 years

Competency

Sector

Goals

Grow market participation for a German manufacturer of laboratory instruments and equipment for the determination of material quality and physical properties in the food processing and chemicals industry

What We Did

Managing China-wide sales and distribution network with sales and service teams in several locations. Partnering with universities and R&D institutions in China. Import and export of goods including customs documentation and handling. Engaged in after sales training, marketing and branding activities including participation in trade shows and industry conferences.

Case Study

Project management for tailor made surface solutions for Chinese sport facilities

Competency

Sector

Goals

Drive sales and marketing activities for a German synthetic sports surfaces system provider and provide most suitable surface for customers’ sports requirement.

What We Did

Realizing projects for synthetics sports surfacing systems across whole China for a wide range of applications: from high-performance sports venues to recreational facilities. Assist clients through an international team across multiple locations through each stage of their sport project with consulting, design, supply, installation and project management as well as after-sales services. Import and export of materials including customs documentation, handling and warehousing. Drive marketing, branding, and PR activities including social media.