Digital Marketing2019-05-17T08:18:09+00:00

Digital Marketing

Case Studies – Digital Marketing

Usborne Publishing

Usborne Publishing is the largest independent Children’s publishing house in Europe

Competency

What We Did

Launching Usborne digitally in China, initially on WeChat & Weibo to build brand awareness. Designing Usborne’s 1st web presence in China and developing sales channels on Tmall.

Result

China now is a top-4 territory for Usborne

The British House

The British House (TBH) is a unique department store in central Beijing, selling only premium UK brands

Competency

What We Did

Managing WeChat & Weibo accounts for TBH. Launching TBH’s WeChat mini-program in 2018, selling products via WeChat.

Result

This is one of the first instances of a British retailer developing a mini-program. It is now a key channel for TBH in China