Lessons learned from 2020, and where to go in 2021?
2020 saw the world in crisis mode. The COVID-19 crisis threw the global economic system’s delicate balance off-kilter, impacting everything from how...
Consumption Pattern Changes Are Here To Stay
The COVID-19 induced closing of China’s borders has forced many premium retail brands to alter their business model. Before the pandemic, Chinese sh...
Invitation to “CBBC’S UK-CHINA Consumer Week –Decoding the phygital retail in China”
Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already un...
E-Commerce trends for the Year of the Ox in China
2020 was a gigantic boom year for e-commerce. Lockdowns, travel bans, and retail closures forced consumers online, and the world’s largest retailers...
Ten Essentials to Building Business in China
China’s economy has been the hot topic of the past decade, making it the target for foreign companies seeking to cash in on the boom. The numbers ar...
The Versatility of Interactive Experiential Points
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail d...
The 2020 Foreign Investment Law in China
China has had a long yet complicated history with foreign investment. From major European powers setting up trading posts in the Chinese territory in the 1...
How Customized Façade Design Maximizes Seasonal Promotions
The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, resha...
Melchers and ANKER Enter Partnership for the Sales of Aircraft Carpets in China
The German manufacturer of textile floor coverings and aircraft carpets ANKER and the Global Company Melchers have signed a partnership agreement for the ...
Social Commerce – The Power of KOLs
Social Commerce, known in China as社交电商 (shejiao dianshang, literally “social e-commerce”), is a buzz word of our time. It describes the me...
Presenting Brand Heritage: Key Aspects to Pay Attention to
With all the volatility of our current times, brand heritage presents a comforting constant. What can brands do to leverage their history in their marketin...
“CHANGE IS PART OF OUR LIFE AS A SERVICE PROVIDER”
At the end of a turbulent year, we met for tea with our Managing Partner Dirk Sänger, discussing various topics that affected the Melchers Group in...
