THE CITY TIER SYSTEM IN CHINA AND THE RISE IN PURCHASING POWER AMONG LOWER TIER CITIES
A mistake that many foreign brands coming into the China market make is to treat the country as if it were homogenous. Instead, one method of breaking up ...
Phygital – Physical Retail’s New Role in the Age of Ecommerce
What will be the role of physical retail post COVID-19? According to figures from eMarketer, ecommerce has grown by 27.6% for the year in 2020 despite a g...
SHOPPING FESTIVALS IN CHINA
China has the world’s largest and fastest-growing e-commerce market, and its major e-commerce giants have created several shopping festivals througho...
Digital Content Marketing in China
The key for successful digital marketing is having quality content that is both informative and entertaining. In China, it plays a particularly huge part i...
THE RISE OF DIGITAL PRIVATE TRAFFIC IN CHINA
Over the past year, “private traffic” has become a buzz word in the China digital marketing sphere, but what does it mean and why has it become such an im...
B2B CUSTOMERS IN CHINA – WHO ARE THEY AND HOW CAN THEY BE REACHED?
B2B customers are very dependent on the company industry and sector. However, there are several trends that most B2B businesses should take note of when e...
FIRST AUTHORISED SERVICE CENTRE FOR TRICKER’S SHOES IN CHINA OPENS IN SHANGHAI
13 October 2021, Northampton, England and Shanghai, ChinaNorthampton Footwear Brand Tricker’s and its exclusive distribution partner in China, Melc...
Notice: Melchers China Beijing Office Location Temporary Change Due to Office Renovation
Dear valued clients and business partners, We are renovating and upgrading our Beijing office to create a modern, bright and friendly office work en...
GROUP PURCHASING THROUGH PINDUODUO
Pinduoduo is an e-commerce platform that taps into the trend of social commerce and entertainment shopping by offering group-buying features. The platform...
Melchers China Donates Baby Goods to Help Sick Children
On September 2, 2021, Melchers China visited Beijing Jingdu Children’s Hospital. Melchers donated a batch of German organic cotton children’s p...
Up in the sky. Interview with Melchers on opportunities in the Chinese aviation market
Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, a service provider and brand partner in China. Could you provide some back...
Pop-Up Stores’ Adaptable Exclusivity
Adaptable retail design is an effective tool to call for consumers’ attention in an information-saturated retail environment. In this series we have ...
