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Melchers featured in German business journal Handelsblatt——This medium-sized company from Bremen has remained loyal to China for generations

By |2019-11-15T02:00:30+00:00November 14th, 2019|News|

One of the most renowned German business journals, Handelsblatt, published an article about Melchers. In its October 28th, 2019 issue the magazine looked back at Melchers' long and eventful history of doing business in China. Furthermore, the author discussed the evolution of the Chinese business landscape and upcoming challenges arising for SMEs that are currently [...]

Translating Your Offline Experience to Grow Online

By |2019-11-07T06:12:55+00:00November 7th, 2019|News|

In China, the younger demographics are driving the growth of retail e-commerce sales, which leaves brick-and-mortar stores with the challenge of devising a new retail strategy. Brick-and-mortar stores have therefore transitioned from general retail stores into flagship stores showcasing the brand and giving customers a real-life experience, which is something online retail platforms cannot compete [...]

Melchers at the 2019 Sino-German Cooperation Forum for Hidden Champions

By |2019-10-31T06:55:59+00:00October 31st, 2019|News|

Organized by the China International Investment Promotion Agency (CIPA) of the Ministry of Commerce of China (MOFCOM), the 2019 Sino-German Cooperation Forum for Hidden Champions was held in Chongqing on October 30. The forum attracted more than 200 visitors and was held on the occasion of the visit of a German trade delegation with more [...]

Come and visit our booth at the 2nd ICC Asia-Pacific Grains Conference

By |2019-10-29T07:00:16+00:00October 24th, 2019|News|

The 2nd Asia-Pacific Grains Conference will be held from 7-9th November, 2019 at Xinmao Tiancai Hotel in Tianjin, China. This year the conference’s topic is “Grain Technology and Innovation: From Asia Pacific to the World”. The event will be hosted by the International Association for Cereal Science and Technology (ICC) in cooperation with Tianjin University [...]

Mike Hofmann interviewed by China Paradigms Business Podcast on how to introduce a premium brand to China

By |2019-10-21T01:31:03+00:00October 17th, 2019|News|

In 2018, the global luxury market grew by 5% to around USD 1.35 trillion and 33% of that total came from Chinese shoppers already today. Experts predict that China’s luxury spending will nearly double between now and 2025. The Chinese consumer market seduces with its size and growth rate, but Western companies usually find it [...]

The rapid growth of China’s software industry

By |2019-10-10T08:21:33+00:00October 10th, 2019|News|

Over the last decade, China’s software industry has experienced impressive growth and has become a key industry in the country’s overall economy. China is planning to make software one of the strategic industries that will help the country become a world-class, innovation driven and high-tech society. The Software as a Service (SaaS) market in China [...]

We invite you to visit our booth at the World Winter Sport (Beijing) EXPO 2019!

By |2019-09-26T03:00:29+00:00September 26th, 2019|News|

The World Winter Sports (Beijing) Expo 2019 will take place from 17-20 October 2019 at the China National Convention Center. World Winter Sports (Beijing) Expo, jointly hosted by Beijing Olympic City Development Association and International Data Group, is a professional and authoritative international exposition focusing specifically on winter sports. The exhibition will bring together more [...]

China’s Belt and Road Initiative (BRI) offers once-in-a-lifetime opportunities

By |2019-09-19T02:25:09+00:00September 19th, 2019|News|

Announced in 2013 and dubbed the “21st-century silk road”, China’s “Belt and Road initiative” (BRI) is fuelling a vast array of global investment projects. Shipping, rail and road infrastructure and energy projects across Eurasia and Africa all sit under the BRI umbrella. This article looks at China’s Belt and Road phenomenon and the opportunities available [...]

We invite you to visit our booth at the RubberTech China 2019!

By |2019-09-02T02:54:16+00:00September 2nd, 2019|News|

The 19th International Exhibition on Rubber Technology will take place from 18-20 September 2019 at Shanghai New International Expo Center. Along with the rapid growth of the international rubber industry, the exhibition will bring together more than 700 exhibitors who come from nearly 30 countries and regions in the world to meet for the latest products [...]

Retail trends for Western brands in China

By |2019-08-23T07:20:58+00:00August 23rd, 2019|News|

It is well known that the dead live longer. In China, too, the brick and mortar retail was predicted to collapse. The speed with which consumers adapted to digital and mobile shopping offers and the resulting e-commerce growth rates of over 30 percent annually were both quite impressive. China has been the world's largest online [...]