Invitation to the webinar “China’s emergence from the crisis – an opportunity for German companies”
China is on the way back to normality – while the corona crisis in Europe is just reaching its peak. Already during the “lockdown” it bec...
How Content Marketing makes your business successful
Content marketing is one of the most effective methods for building brand awareness and attracting new customers to your business. It’s basically a market...
Creating Retail Experience Online
The recent Covid-19 outbreak has affected the retail industry on a global scale. Brick-and-mortar retail is currently going through a transitional period t...
How to get better rankings on Baidu – China’s No.1 search engine
While China has the second-largest economy in the world, its e-commerce market is the largest globally. Approximately 35.3% of the country’s retail sales ...
How to use LinkedIn to build company brand in China
LinkedIn is a highly successful business and employment-oriented service that operates via websites and mobile Apps. It’s basically, the go-to business ne...
Inflight Fire Protection with the PED Containment Bag
The aircraft is by far the safest means of transport. In 2016, there were over 40 million aircraft take-offs worldwide and millions of people reached their...
European Foreign Direct Investment (FDI) in China
Foreign direct investment (FDI) in China grew to over USD 100 billion for the first time in 2010, spurred on by various reforms and liberalisation policie...
Maximizing your Image through State of the Art Retail Window Design
Retail stores serve as an important tool for marketing a retail brand to consumers. Advancements in technology have created trends that come and go at a q...
Chinas New Consumer Generation
At the end of 2019, signs of a downturn of the Chinese economy became more pronounced. As a result of global uncertainties and the ongoing trade war with ...
Retail Trends for Western Brands in China
As the saying goes: the dead live longer. In China, too, brick and mortar retail was predicted to collapse and become irrelevant. The speed with which con...
Melchers China takes action to assist the fight against the effects of the Coronavirus
In the beginning of 2020, an infectious disease named COVID-19 affected China. Chinese health officials have reported tens of thousands of cases of COVID-...
WeChat mini-programs – a rapidly growing trading channel in China
Mini-programs are ‘sub-applications’ for the popular Chinese social media App WeChat. Tencent launched them in early 2017 and they have already become som...
