Dr. Franz Koehler Chemie GmbH (Germany) Establishes a Joint Venture in Beijing, China with Melchers Group and Cicel
Beijing, June 2020 In order to provide better, faster and more attentive services to hospitals and clinicians, Dr. Franz Koehler Chemie GmbH German...
China’s automotive aftermarket presents huge commercial potential
China’s automotive market has grown impressively over the last decade. Associated markets such as the automotive aftermarket can easily be left out of the...
The Store of the Future – Post COVID-19
The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores w...
Webinar Record: China’s emergence from the crisis – an opportunity for German companies
On May 13, 2020, Melchers China together with the China Competence Center of the IHK Frankfurt am Main and Darmstadt and the AHK Greater China had hosted ...
How to leverage the potential of Douyin for a marketing strategy
Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of th...
Megacity Cluster Series Part 1: Jing-Jin-Ji
With almost 1.4 billion people, China is the most populated country in the world. Since the beginning of China’s reform and opening up policy under D...
Invitation to the webinar “China’s emergence from the crisis – an opportunity for German companies”
China is on the way back to normality – while the corona crisis in Europe is just reaching its peak. Already during the “lockdown” it bec...
How Content Marketing makes your business successful
Content marketing is one of the most effective methods for building brand awareness and attracting new customers to your business. It’s basically a market...
Creating Retail Experience Online
The recent Covid-19 outbreak has affected the retail industry on a global scale. Brick-and-mortar retail is currently going through a transitional period t...
How to get better rankings on Baidu – China’s No.1 search engine
While China has the second-largest economy in the world, its e-commerce market is the largest globally. Approximately 35.3% of the country’s retail sales ...
How to use LinkedIn to build company brand in China
LinkedIn is a highly successful business and employment-oriented service that operates via websites and mobile Apps. It’s basically, the go-to business ne...
Inflight Fire Protection with the PED Containment Bag
The aircraft is by far the safest means of transport. In 2016, there were over 40 million aircraft take-offs worldwide and millions of people reached their...
