Digital Marketing Strategy Transformation of B2C Companies Amid the Coronavirus Outbreak
Image source: HSBCThe B2C industry used to take off through the contributions from digitalization. However, upon the coronavirus outbreak in early 2020, ...
Get your brand name translation right
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and de...
Digital Marketing Strategy Transformation of B2B Companies Amid the Coronavirus Outbreak
The coronavirus outbreak has forced the accelerated digitalization of a variety of industries. B2B businesses are no exception.In-person events such as t...
Enhancing your Brand Image through Customer Experience
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in ord...
Explaining Little Red Book and Its Market Potential for Premium Brands
E-commerce revenue in China is expected to grow to USD 1,309.5 billion in 2024 (Source: Statista.com), and a large part of the growth is expected to come ...
Discover the evolution of e-commerce: China in 2020
It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour ...
How a Strong Retail Design Leads to Increased Sales
While concept stores can change the layout and color scheme of their store design, they must first realize why it is so important to focus on these changes...
Megacity Cluster Series Part 3: Greater Bay Area
In the third part of our series of articles on China’s megacities, we will today explore the Greater Bay Area.The Greater Bay Area, or GBA, is one of the...
Businesses in China dealing with COVID -19, an interview with Melchers’ China CEO
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Mel...
Asia.Revisited: “You cannot Skype a Handshake”
Melchers GmbH & Co. is a diversified services and sales company with an extended network throughout Asia. One of their core competences is the sales, ...
Asia Revisited – How to continue managing your operations in Asia post COVID-19
Are you rethinking your strategy and regional set up in Asia as a consequence of the impact of COVID-19 on your business?Success in Asia is based on a str...
Megacity Cluster Series Part 2：Yangtze River Delta
The development of urban agglomerations is an important way to realize China’s five development concepts of innovation, harmonization, green, openness and...
