The 2020 Foreign Investment Law in China
China has had a long yet complicated history with foreign investment. From major European powers setting up trading posts in the Chinese territory in the 1...
How Customized Façade Design Maximizes Seasonal Promotions
The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, resha...
Melchers and ANKER Enter Partnership for the Sales of Aircraft Carpets in China
The German manufacturer of textile floor coverings and aircraft carpets ANKER and the Global Company Melchers have signed a partnership agreement for the ...
Social Commerce – The Power of KOLs
Social Commerce, known in China as社交电商 (shejiao dianshang, literally “social e-commerce”), is a buzz word of our time. It describes the me...
Presenting Brand Heritage: Key Aspects to Pay Attention to
With all the volatility of our current times, brand heritage presents a comforting constant. What can brands do to leverage their history in their marketin...
“CHANGE IS PART OF OUR LIFE AS A SERVICE PROVIDER”
At the end of a turbulent year, we met for tea with our Managing Partner Dirk Sänger, discussing various topics that affected the Melchers Group in...
Melchers Beijing Office Celebrates 40th Anniversary
Today, Melchers is celebrating the 40th anniversary of reopening its Beijing office. We are looking back proudly at the many milestones in its history of ...
China Trading Partnership Announced Between Tricker’s and Melcher’s China
Northampton Footwear Brand Tricker’s and Global Company Melchers have signed an exclusive distribution partnership to develop the Tricker’s Brand in China ...
We invite you to visit our booth at CPhI China 2020!
CPhI China 2020 is the leading pharmaceutical ingredients show in China and wider Asian – Pacific region. Together with P-MEC China 2020 it is a one...
Offline Retail Reclaiming its Presence Thanks to Online-to-Offline Strategy
The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the...
100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China
Mr. Mike Hofmann Managing Director of Melchers China in Beijing In its issue 4/2020, the German business magazine ChinaContact has published it...
Melchers Guangzhou Office Celebrates 35th Anniversary
Melchers is celebrating the 35th anniversary of reopening its Guangzhou office this year. We are looking back proudly at the many milestones in its histor...
