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How Customized Façade Design Maximizes Seasonal Promotions

By |2021-02-04T03:12:45+00:00February 4th, 2021|Posts|

The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, reshaping the space with new designs in-line with the promotion and leaving long-lasting impressions of the brand and products. The elements of an adaptable retail design give the possibility to put hands back [...]

Melchers and ANKER Enter Partnership for the Sales of Aircraft Carpets in China

By |2021-01-28T00:28:52+00:00January 28th, 2021|News|

The German manufacturer of textile floor coverings and aircraft carpets ANKER and the Global Company Melchers have signed a partnership agreement for the sales of aircraft carpets in China. Through this partnership ANKER and Melchers will develop the ANKER Brand in China. Both companies established themselves early in the 19th century and have a shared [...]

Social Commerce – The Power of KOLs

By |2021-01-21T06:22:31+00:00January 21st, 2021|Posts|

Social Commerce, known in China as社交电商 (shejiao dianshang, literally "social e-commerce"), is a buzz word of our time. It describes the merging of e-commerce with social networks. This form of e-commerce has experienced a significant development boost in recent months.The first forms of social commerce emerged in the early 2010s, when social media posts were [...]

Presenting Brand Heritage: Key Aspects to Pay Attention to

By |2021-01-14T07:12:18+00:00January 14th, 2021|Uncategorized|

With all the volatility of our current times, brand heritage presents a comforting constant. What can brands do to leverage their history in their marketing? With the global market volatility of our current times, brand heritage presents a comforting constant. A brand with longevity seems to say, "We have seen this before, and we have [...]


By |2021-01-07T08:02:35+00:00January 7th, 2021|News|

  At the end of a turbulent year, we met for tea with our Managing Partner Dirk Sänger, discussing various topics that affected the Melchers Group in 2020.   2020 was a turbulent time for everyone. How do you, shortly before Christmas, reflect on the past year for Melchers and for yourself? I have never [...]

Melchers Beijing Office Celebrates 40th Anniversary

By |2020-12-15T07:04:37+00:00December 15th, 2020|News|

Today, Melchers is celebrating the 40th anniversary of reopening its Beijing office. We are looking back proudly at the many milestones in its history of doing business activities in China. Melchers opened its first office in Beijing back in 1937. Even in the years away from China after the war and the interim period without [...]

China Trading Partnership Announced Between Tricker’s and Melcher’s China

By |2020-12-01T08:08:05+00:00December 1st, 2020|News|

Northampton Footwear Brand Tricker’s and Global Company Melchers have signed an exclusive distribution partnership to develop the Tricker’s Brand in China Mainland and Hong Kong. Through this partnership, Tricker’s and Melchers China, will develop a multi-channel distribution business in China Mainland and Hong Kong. A dedicated Website and WeChat shop along with wholesale distribution and [...]

We invite you to visit our booth at CPhI China 2020!

By |2020-11-26T04:57:40+00:00November 26th, 2020|News|

CPhI China 2020 is the leading pharmaceutical ingredients show in China and wider Asian - Pacific region. Together with P-MEC China 2020 it is a one-stop-shop platform for reaching out to the entire Chinese pharmaceutical supply chain, including every stakeholder, from beginning to end of the professional chain. -  Time: December 16 to 18, 2020 [...]

Offline Retail Reclaiming its Presence Thanks to Online-to-Offline Strategy

By |2020-11-19T06:34:38+00:00November 19th, 2020|Uncategorized|

The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the situation in China keeps normalizing at a faster pace than the rest of the world, some brands have already started resuming their Online-to-Offline (O2O) strategy. Online-to-Offline is not a novelty. Born [...]

100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China

By |2020-11-12T06:07:21+00:00November 12th, 2020|Posts|

Mr. Mike Hofmann     Managing Director of Melchers China in Beijing   In its issue 4/2020, the German business magazine ChinaContact has published its annual format "100 Questions and Answers on the China Business". In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on [...]