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How to leverage the potential of Douyin for a marketing strategy

By |2020-05-14T04:09:44+00:00May 14th, 2020|Posts|

Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of these platforms, which then get shared all over other social media sites such as Facebook and Instagram. Consisting of short looped videos 15-60 seconds long, Douyin and [...]

E-Commerce trends for the Year of the Ox in China

By |2021-03-25T05:03:54+00:00March 25th, 2021|Posts|

2020 was a gigantic boom year for e-commerce. Lockdowns, travel bans, and retail closures forced consumers online, and the world's largest retailers soon followed, with some selling direct to the consumer for the very first time. The COVID-19 pandemic sped up changes across several vertical structures, and that acceleration is very much expected to continue [...]

Social Commerce – The Power of KOLs

By |2021-01-21T06:22:31+00:00January 21st, 2021|Posts|

Social Commerce, known in China as社交电商 (shejiao dianshang, literally "social e-commerce"), is a buzz word of our time. It describes the merging of e-commerce with social networks. This form of e-commerce has experienced a significant development boost in recent months.The first forms of social commerce emerged in the early 2010s, when social media posts were [...]

100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China

By |2020-11-12T06:07:21+00:00November 12th, 2020|Posts|

Mr. Mike Hofmann     Managing Director of Melchers China in Beijing   In its issue 4/2020, the German business magazine ChinaContact has published its annual format "100 Questions and Answers on the China Business". In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on [...]

Discover the evolution of e-commerce: China in 2020

By |2020-07-23T02:40:03+00:00July 23rd, 2020|Posts|

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current [...]