Search

Search Results for: douyin

How to leverage the potential of Douyin for a marketing strategy

Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of these platforms, which then get shared all over other social media sites such as Facebook and Instagram. Consisting of short looped videos 15-60 seconds long, Douyin and […]


THE RISE OF CHINESE DOMESTIC CONSUMER BRANDS

Several domestic Chinese brands are gaining well-deserved attention and growth in the market due to their choices and the benefits that they have taken advantage of in all the right ways. International brands that are trying to make the same impact in China should watch them carefully and learn. As a result of growing spending […]


HOW TO BUILD A COMMUNITY AROUND YOUR BUSINESS

Customer acquisition and customer retention often work hand-in-hand. It is understood that acquiring one customer is multiples times more expensive than retaining that same customer. However, there are methods where merely taking care of current customers can, in turn, allow organic growth of new customers. One such method is through the use of community and […]


UNDERSTANDING THE CHINESE CONSUMER JOURNEY

In China, the consumer journey consists of a series of different stages that does not end at purchase and instead loops around in a cycle. Although different sources will break down the Chinese consumer journey. slightly differently, the stages we will be using are: Awareness Evaluation Purchase Post-sales Service Advocacy Awareness For Chinese consumers, initial […]


BRAND COLLABORATIONS IN CHINA

In the past year, a trend that can be seen in the China market is the rise of brand collaborations between brands from a range of different categories and industries, both foreign and domestic. This article will answer three of the questions that brands are most likely to ask when it comes to brand collaborations. […]


THE CITY TIER SYSTEM IN CHINA AND THE RISE IN PURCHASING POWER AMONG LOWER TIER CITIES

A mistake that many foreign brands coming into the China market make is to treat the country as if it were homogenous. Instead, one method of breaking up the country into different groups of consumers is through the Chinese city tier classification system. Although this system is not officially recognized by the Chinese government, it […]


Digital Content Marketing in China

The key for successful digital marketing is having quality content that is both informative and entertaining. In China, it plays a particularly huge part in influencing potential new customers as well as keeping the existing ones. Brands usually expect a high and fast return on their digital marketing investment and in order to reach that […]


GROUP PURCHASING THROUGH PINDUODUO

Pinduoduo is an e-commerce platform that taps into the trend of social commerce and entertainment shopping by offering group-buying features. The platform layout and navigation are optimized for browsing, rather than searching, and encourages users to shop together by offering discounts, thereby incentivizing users to bring their friends and family onto the platform as well. […]


How to do livestreaming in China_Part 2

In the previous article, we gave a basic breakdown of livestreaming in China (Part 1). This time, it is all about finding the right fit and the process of executing your livestream to ensure the best return on your investment. Industries Suitable for Livestreaming Livestreaming has emerged as a significant enrichment to the e-commerce experience for […]


E-Commerce trends for the Year of the Ox in China

2020 was a gigantic boom year for e-commerce. Lockdowns, travel bans, and retail closures forced consumers online, and the world’s largest retailers soon followed, with some selling direct to the consumer for the very first time. The COVID-19 pandemic sped up changes across several vertical structures, and that acceleration is very much expected to continue […]


Ten Essentials to Building Business in China

China’s economy has been the hot topic of the past decade, making it the target for foreign companies seeking to cash in on the boom. The numbers are certainly alluring for doing business in China – China continues to be the only economy in the world to show positive growth in 2020. Its GDP is […]


Social Commerce – The Power of KOLs

Social Commerce, known in China as社交电商 (shejiao dianshang, literally “social e-commerce”), is a buzz word of our time. It describes the merging of e-commerce with social networks. This form of e-commerce has experienced a significant development boost in recent months. The first forms of social commerce emerged in the early 2010s, when social media posts […]


Wechat QR Code 手机访问 微信分享