Monthly Archives: January 2021

Presenting Brand Heritage: Key Aspects to Pay Attention to

By |2021-01-14T07:12:18+00:00January 14th, 2021|Uncategorized|

With all the volatility of our current times, brand heritage presents a comforting constant. What can brands do to leverage their history in their marketing? With the global market volatility of our current times, brand heritage presents a comforting constant. A brand with longevity seems to say, "We have seen this before, and we have [...]

“CHANGE IS PART OF OUR LIFE AS A SERVICE PROVIDER”

By |2021-01-07T08:02:35+00:00January 7th, 2021|News|

  At the end of a turbulent year, we met for tea with our Managing Partner Dirk Sänger, discussing various topics that affected the Melchers Group in 2020.   2020 was a turbulent time for everyone. How do you, shortly before Christmas, reflect on the past year for Melchers and for yourself? I have never [...]