Monthly Archives: November 2020

Offline Retail Reclaiming its Presence Thanks to Online-to-Offline Strategy

By |2020-11-19T06:34:38+00:00November 19th, 2020|Uncategorized|

The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the situation in China keeps normalizing at a faster pace than the rest of the world, some brands have already started resuming their Online-to-Offline (O2O) strategy. Online-to-Offline is not a novelty. Born [...]

100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China

By |2020-11-12T06:07:21+00:00November 12th, 2020|Posts|

Mr. Mike Hofmann     Managing Director of Melchers China in Beijing   In its issue 4/2020, the German business magazine ChinaContact has published its annual format "100 Questions and Answers on the China Business". In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on [...]

Melchers Guangzhou Office Celebrates 35th Anniversary

By |2020-11-05T03:25:06+00:00November 5th, 2020|News|

Melchers is celebrating the 35th anniversary of reopening its Guangzhou office this year. We are looking back proudly at the many milestones in its history of doing business activities in China. Melchers opened its first office in Guangzhou back in 1892 at Shamian Island. At the end of the 19th and beginning of the 20th [...]