The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the situation in China keeps normalizing at a faster pace than the rest of the world, some brands have already started resuming their Online-to-Offline (O2O) strategy. Online-to-Offline is not a novelty. Born [...]
Mr. Mike Hofmann Managing Director of Melchers China in Beijing In its issue 4/2020, the German business magazine ChinaContact has published its annual format "100 Questions and Answers on the China Business". In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on [...]
Melchers is celebrating the 35th anniversary of reopening its Guangzhou office this year. We are looking back proudly at the many milestones in its history of doing business activities in China. Melchers opened its first office in Guangzhou back in 1892 at Shamian Island. At the end of the 19th and beginning of the 20th [...]
