Source: Daxueconsulting.com In the last decade, China has begun shifting from a manufacturing-based economy to a service-based economy. With the rapid growth in the wealth of the middle class and government investment in technological development, retail technology in China has evolved at a breakneck pace. A defining feature of China’s retail infrastructure is the widespread [...]
The Internet of Things (IoT) unites the physical world of objects and the virtual one of computing and analytics. It offers huge opportunities for productivity gains, innovation, and new markets. In China, like elsewhere, industry is working to seize the opportunities that this new digital age promises, not just with the IoT, but with the [...]
As omnichannel retail strategy has become a marketing standard for brands, it’s time for brands to start seeking new ways to enhance their overall omnichannel strategy. The three pillars of success for retail marketing are: - Personalization - Experience - Storytelling A unique way to combine these three elements is through virtual experience. Virtual experience [...]
Image source: HSBC The B2C industry used to take off through the contributions from digitalization. However, upon the coronavirus outbreak in early 2020, B2C companies are compelled to rethink their strategies of digital marketing as the whole world is isolated at home - or smarter to say, people are all gathering on the Internet. It [...]
