Monthly Archives: August 2020

Digital Marketing Strategy Transformation of B2B Companies Amid the Coronavirus Outbreak

By |2020-08-20T01:36:46+00:00August 20th, 2020|Posts|

The coronavirus outbreak has forced the accelerated digitalization of a variety of industries. B2B businesses are no exception. In-person events such as trade shows and exhibitions are the traditional focal point for B2B marketing spend. According to MarketingCharts, the average B2B marketing department allocates 41% of their budget on exhibitions and industry shows and only [...]

Enhancing your Brand Image through Customer Experience

By |2020-08-13T02:26:44+00:00August 13th, 2020|Posts|

Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in order to effectively experience that will resonate with consumers and entice them to purchase more goods, and become more loyal to the brand as a whole. The design [...]

Explaining Little Red Book and Its Market Potential for Premium Brands

By |2020-08-06T02:23:06+00:00August 6th, 2020|Posts|

E-commerce revenue in China is expected to grow to USD 1,309.5 billion in 2024 (Source: Statista.com), and a large part of the growth is expected to come from the fashion and luxury industry. One of the most popular social commerce platforms in China, Little Red Book (Xiaohongshu) is an important channel for many Chinese consumers to start their [...]