Monthly Archives: May 2020

China’s automotive aftermarket presents huge commercial potential

By |2020-05-28T06:02:58+00:00May 28th, 2020|Posts|

China’s automotive market has grown impressively over the last decade. Associated markets such as the automotive aftermarket can easily be left out of the limelight, but it’s a colossal and highly impressive market in its own right.  The aftermarket is concerned with the manufacturing, remanufacturing, distribution, retailing and installation of vehicle parts, chemicals, equipment and accessories. [...]

Webinar Record: China’s emergence from the crisis – an opportunity for German companies

By |2020-05-20T09:17:00+00:00May 20th, 2020|Uncategorized|

On May 13, 2020, Melchers China together with the China Competence Center of the IHK Frankfurt am Main and Darmstadt and the AHK Greater China had hosted a Webinar “China’s emergence from the crisis – an opportunity for German companies”. The Webinar looked at the situation of German companies in China in the light of [...]

How to leverage the potential of Douyin for a marketing strategy

By |2020-05-14T04:09:44+00:00May 14th, 2020|Posts|

Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of these platforms, which then get shared all over other social media sites such as Facebook and Instagram. Consisting of short looped videos 15-60 seconds long, Douyin and [...]