Monthly Archives: May 2020

China’s automotive aftermarket presents huge commercial potential

By |2020-05-28T06:02:58+00:00May 28th, 2020|Posts|

China’s automotive market has grown impressively over the last decade. Associated markets such as the automotive aftermarket can easily be left out of the limelight, but it’s a colossal and highly impressive market in its own right.  The aftermarket is concerned with the manufacturing, remanufacturing, distribution, retailing and installation of vehicle parts, chemicals, equipment and accessories. [...]

The Store of the Future – Post COVID-19

By |2020-05-21T02:38:37+00:00May 21st, 2020|Posts|

The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores will play in the future. Considering these trends, we imagine what the store of the future will look like. Virtual Stores and Online/Offline Integration The outbreak of COVID-19 [...]

Webinar Record: China’s emergence from the crisis – an opportunity for German companies

By |2020-05-20T09:17:00+00:00May 20th, 2020|Uncategorized|

On May 13, 2020, Melchers China together with the China Competence Center of the IHK Frankfurt am Main and Darmstadt and the AHK Greater China had hosted a Webinar “China’s emergence from the crisis – an opportunity for German companies”. The Webinar looked at the situation of German companies in China in the light of [...]

How to leverage the potential of Douyin for a marketing strategy

By |2020-05-14T04:09:44+00:00May 14th, 2020|Posts|

Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of these platforms, which then get shared all over other social media sites such as Facebook and Instagram. Consisting of short looped videos 15-60 seconds long, Douyin and [...]

Megacity Cluster Series Part 1: Jing-Jin-Ji

By |2020-05-07T04:45:14+00:00May 7th, 2020|Posts|

With almost 1.4 billion people, China is the most populated country in the world. Since the beginning of China's reform and opening up policy under Deng Xiaoping almost 40 years ago, the country has developed from an agrarian state to the second largest economy in the world. This development has been driven in particular by [...]