With the increase in smartphone use in China and rising disposable incomes, internet sales in China are booming. In 2018, China online transactions exceeded $1.53 trillion, representing 40% of the total global internet sales market. However, the cross-border e-commerce (CBEC) sales channels, such as the commonly-know “daigou”, were less regulated by the Chinese government in [...]
CPhI China 2019 is the leading Pharmaceutical show in Asia. Together with P-MEC China which focuses on pharmaceutical machinery and equipment, CPhI China is a ONE-STOP SHOP pharmaceutical platform in Asia. Time: June 18 to 20, 2019 Address: Shanghai New International Expo Center Booth: N5G10 Visit us and our principal Hoffmann Neopac AG in Shanghai!
We are excited to announce that Melchers China’ entirely new designed website was launched in this week! In order to address our different target audiences in the West and in China, and enhance the browsing experience of both, we have designed and developed one website each which share the general structure. For audiences’ convenience, both [...]
How WeChat has grown to become one of the most important marketing tools for overseas brands in China
WeChat, launched in 2011, has grown to become one of the World’s leading mobile apps, with an estimated user-base of approximately 1 billion monthly active users, over 90% of whom are based in mainland China. As such, WeChat has become one of the most important marketing channels for overseas brands wishing to reach a Chinese [...]
With 1.4 Billion inhabitants, China is the world’s biggest country by population. Putting this into context, China has twice the population of the whole of Continental Europe and over four times the population of the United States. China spans a huge land mass of 9.3 million square kilometres, making it the world’s 4th biggest country [...]
London-based Digital Marketing Agency Regroup Media has been acquired by the German based China-Trading specialist C. Melchers GmbH & Co. KG (Melchers). Regroup Media founded in 2011, provides digital marketing services for businesses both in the consumer and business sectors looking to expand their markets online. Regroup has a unique offering; providing digital solutions both for Western markets, via channels such as Google, Facebook, Twitter and [...]